After seeing an audition notice for the junior fashion magazine nicola, Yui applied and won the Grand Prix award for the audition. After that, she became a nicomo (nicola model) and because of her fashion sense and logical personality, gained many fans. In 2004 she put her modeling in nicola on hold to expand her current career into gravure, appearing on variety shows, and acting. In 2005 she officially graduated from the magazine. The same year, she was in the TBS drama Dragon Zakura. This began her entrance into the acting world and she has gone on to appear in other shows since. Even though she has graduated from nicola, she still appears in the magazine occasionally.

2006 marked the release of her first photobook, Chura Chura, which is regional dialect for something that is beautiful.

Credits

Television
Papa to Musume no Nanokakan (2007/TV series) – Role :Koume
Sh15uya (2005/TV series) – Role: Ema
Dragon Zakura (2005/TV series) – Yoshino Kousaka
Onna no ichidaiki (2005/TV) – Fubuki Koshiji (girlhood)
Truelove (2006/TV)
Kanojo no koibumi (2006/TV) – Yukari Kawamura
Digimon Savers (2006/TV anime series) – voice of Yoshino Fujieda
Gyarusā (2006/TV series) – Nagisa Sakashita
My Boss My Hero (2006/TV series) – Hikari Umemura

Filmography
Sgt. Frog (2006/anime film) – voice of Mirara
Waruboro (2007) – Kikuko Yamada
Koi suru madori (2007) – Yui

TV ads in Japan
Daio Paper Elleair (2003)
Meiji Seika Meiji chocolate (2005)
JT Beverage SENOBY (2005)
NTT East (2005-)
Procter & Gamble Pantene (2006-)
CIBA Vision DAILIES AQUA (2006)
Ezaki Glico Pocky (2006-)
Recruit Townwork (2006-)
Japanese Red Cross (2007)
UNIQLO (2007)
Asahi Soft Drinks Mitsuya Cider (2007)

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